With the rapid development of social media, building a personal brand has become the best way to stand out amongst your peers — online or offline.  Nowadays, it is essentially the key into growing your business and controlling the trajectory of your career development.

A personal brand means the way you present yourself to everyone.  It is the legacy centered on your name, the footprint you will leave for others to follow.

Having a strong personal brand also opens up a whole new world of professional opportunities. It is the advantage that will separate you from others who are vying for the same position. With a well-established brand, employers and potential clients will soon be running to you.

Today, anyone can have a personal brand but not everyone can cultivate and manage it. Here are some signs that should help you consider building your own brand:

You Know How To Standout
In a society that’s becoming increasingly individualized each day, there’s no longer room for being just another face in the crowd. Being bland will quickly become your downfall. People are attracted to uniqueness, so you have to offer something different and appealing in order to leave a lasting impression.

You Are Authentic
What you have to remember is that your personal brand will always be centered on you as an individual. Being authentic and sincere is the best way to amass a following and gain their trust.

You Are Patient
Building your personal brand and audience takes time and effort. You don’t magically gain a huge following and land career opportunities with just a snap. You have to start small and keep building from there. Impatience and short-term visions will hinder you from establishing your brand.

You Know How To Manage Your Time
Contrary to popular belief, you don’t necessarily have to have lots of time in order to build your personal brand, you just need to be wise in managing it. Having an active online presence helps you stay relevant, so you have to set time in updating your social media and keeping a steady supply of think pieces and blog posts for your audience.

You Think Like A Leader
When you build your personal brand, you’re also building a following that you can influence and help. Because of this, you need to brush up on your leadership skills. You need to formulate strategies in order to stay relevant and grow as an entrepreneur. You need to communicate in order to connect with other people, and you need to constantly improve all aspects of your personal brand.

Ultimately, building your personal brand requires an investment of your time and effort, but it’s worth it.

The need for a personal brand will only continue to increase as time passess, if you have recognized these signs within you, then perhaps you should get started.

Ritchel Mendiola
Ritchel Mendiola

Ritchel Mendiola is a feature writer based in the Philippines. In addition to writing for Balikbayan Magazine, she is a news correspondent for Asian Journal News-Manila.

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