SANTIAGO 04 October 2018 – The Philippine Embassy in Santiago partnered with a popular Filipino brand to promote the country’s rich food culture through a live cooking show featuring classic Filipino cuisine on 26 September 2018.
The Embassy, Mama Sita’s, and its South American partner and distributor Sr. Masala launched Mama Sita’s top flavors, mixes and sauces in front of chefs, storeowners, and food distributors at the GMB kitchen in the Chilean capital.
Demostracion de Cocina Filipina a Través Productos Mama Sita’s or “Filipino Cuisine Cooking Demonstration through Mama Sita’s Products” was organized as part of the Embassy’s and Philippine Trade and Investment Center-Mexico’s economic and cultural initiatives aimed at promoting Filipino gastronomic excellence and helping its best products penetrate the South American market.
Iconic Filipino favorites such as the adobo, kaldereta, chicken afritada and pancit bihon served as centerpieces of the cooking demo.
The landmark event is the first part of local distributor Sr. Masala’s campaign to promote Mama Sita’s food products primarily in Chile, and afterwards to neighboring South American countries.
Sr. Masala’s pioneers Mr. Francisco Contreras and Mrs. Pamela Valenzuela Rojas have their eyes set next on Argentina.
Embassy Chargé d’Affaires, a.i., Marcos A.S. Punsalang opened the cooking demo by marking it as a historic milestone in Philippines-Chile relations—being the first-ever formal launching of Filipino cuisine and food products in Chile, specifically through a video recorded three-hour-long cooking show.
The cooking show was co-hosted by Anna Katrina P. Briones, spouse of Consul Dennis John C. Briones, and by Cultural Officer Jeffry Aranda. Neither one a chef by profession, Mrs. Briones, a housewife and mom, highlighted how Mama Sita’s sauces and mixes make it easy for practically anyone to capture the full flavor of timeless Filipino dishes quickly and effortlessly.
Mr. Aranda happily endorsed Mama Sita’s 100 percent organic ingredients, which is expected to perfectly complement the lifestyle of Chile’s active and health-conscious population.
The very successful evening concluded in a video interview of Charge d’Affaires Punsalang where he discussed the Embassy’s, Mama Sita’s and Sr. Masala’s long-term plans, narrated his food experiences in Chile, and described how Mama Sita’s mixes and sauces capture the distinct and nostalgic flavors of authentic dishes all Filipinos grew up enjoying back home.